Heelys

ANTI-PEDESTRIAN

We live in a world where walking has become a mindless task, a means by which the crowd controls you. Rebel. Roll away. Welcome to the Anti-Pedestrian Revolution.

 01

THE ROLL-SIGN IS ON TO CROSS

It’s high time we gave the walking man some wheels and set the masses free at every intersection.

02

GET PUMPED

We’re bringing the excitement back to the pavement by making the walkways of the world into pump tracks for Heelys so that you’ll never have to take another step.

 

03 

ROLL, DON’T SCROLL

Don’t mindlessly walk your fingers through an endless feed. These posts are a reminder to roll away from the pedestrian problem.

ROLL AWAY

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ROLL AWAY >

04

By partnering with Liquitex water based spray paint, we’ll give the power back to the people and start a creative revolution led by world renowned graffiti artist, KAWS.

 
 
 
 

Art Director: Alyssa Malak

Copywriter: Ben Weiller