VICKS VAPORUB
MODERN MEDICINE FROM AN EARLIER ERA
128 years ago medicine was more medieval than it was medical. Since then, modern medicine has led to some pretty amazing advancements. But Vicks got it right amidst the chaos of the 1800’s, no update needed.
01
AVAILABLE AT THE APOTHECARY
Take a trip back in time and grab a bottle of Vicks straight out of the 1800’s from this old school apothecary.
02
A NEW BOTTLE WITH ALL THE OLD USES
We’re bringing the bottle back to its roots with a new take on the original packaging and a set of cards that showcase some of the unconventional ways Vicks has been used throughout the decades.
03
HEALING HISTORY
We’re using the healing power of VapoRub to restore some important medical landmarks from the 19th century and paying homage to Vicks historic roots.
04
A FEW MESSENGER PIGEON LINES
We’re taking Vicks to Twitter with lines that capture the old essence of Vicks in a new light.
Art Director: Rachel Bourgeois
Copywriter: Ben Weiller